Dove Onslaught
Dove Onslaught Video:
The first time I watched this advertisement, all I could think about was how effective and haunting it was. It starts out with the image of an innocent girl, but the best part is the music in the background. “Here it comes.” It makes the audience wonder what is coming that is so trivial. Usually consumers don’t view the beauty industry as a scaring or negative influence in women’s lives. It’s just normal. However, rarely, do we stop to take time to think about how it shapes women and the choices we make to achieve this standard of “beauty.” Fad diets, plastic surgery, or even avoiding the food we really want to eat. The young girl in this video is at just the age where she is entering school and feeling the pressures to fit in and look a certain way among her peers. And granted, she will not be bombarded by the 50 seconds of images we just were, but she may be consumed by similar ones if her mother does not talk to her before the industry does. That is the simple point of the ad, but it is executed in such a way every mother in America will gather their daughter into their arms and tell her she is beautiful. The contrast of fast and slow images is equated to a woman’s perception of herself. At times she feels like she is high on her looks and the next day in a drabby dress. The editing techniques capture what we, as women, sometimes feel like-attacked by the industry. Go Dove.
like Leeper keeps saying in class. Dove got the right to say something and they established their point well.
dlee2 said this on August 31, 2008 at 5:42 pm |
Wow!
As the father of 3 daughters I can’t tell you how impressed I am with Dove’s campaign against the “Beauty Myth”. It is by far one of the most destructive and enslaving elements of our society. Have you seen some of their spots helping to redefine our notions of beauty? Their banned-in-the-U.S. Pro Age ad rocks.
sleeper said this on September 2, 2008 at 8:07 pm |